Who We Are

NextWhat Entertainment is the premier subsidiary of NextWhat Advertising, UAE’s fastest-growing outdoor advertising company. Leveraging over two decades of experience in events and entertainment, our Managing Director has curated and managed renowned artistes like Lucky Ali and Javed Jaffery. At NextWhat Entertainment, we specialize in orchestrating memorable experiences that resonate with audiences, leaving an indelible mark on the entertainment industry.

What We do

At Next Entertainment, we curate and execute exceptional events that leave a lasting impact. Whether you’re planning an unforgettable concert, a dream wedding, a high-profile corporate event, or a cutting-edge PR activation, we bring your vision to life with seamless execution and unmatched creativity. Our expertise in crafting tailored experiences ensures that every detail is meticulously managed, creating memorable moments for every audience.

Our Featured Events

Nextwhat Entertainment specializes in curating extraordinary events that captivate audiences and leave lasting impressions. Our diverse range of feature events includes

Who We Work With

NextWhat Entertainment proudly partners with industry-leading artists and venues, including the upcoming concerts featuring AR Rahman at the Etihad Arena, Abu Dhabi, on November 2nd, and Vishal Mishra at the Coca-Cola Arena, Dubai, on November 22nd.

Founder & Managing Director, NextWhat Entertainment

Tanvir Shah

Born into a bureaucratic family, Tanvir Shah is a first-generation entrepreneur with a dynamic business acumen. A graduate of Mumbai’s prestigious Sydenham College of Commerce & Economics, Tanvir’s career began at The Times of India, where he excelled and laid the foundation for his entrepreneurial journey.

In 1992, he established his first business, guided by the mantra: “Think Big. Start Small. Grow Fast.” Over the past 30 years, Tanvir has successfully managed numerous concerts, product launches, and brand activations across India, Sri Lanka, and the UAE.

His decade-long management of Bollywood actor Javed Jaffery and singer Lucky Ali is a testament to his expertise and industry standing. Beyond his professional endeavors, Tanvir is an avid athlete and music connoisseur, finding balance between business and personal passions.

Discover the Art of Dance

Let’s Talk

Got a question or need more info? Let’s get in touch and start the conversation.

News & Insights

  • April 8, 2026
    Proud to stand as one with the nation
  • March 16, 2026
    NextWhat Advertising secures marketing mandate for VFS Global in Dubai’s Wafi Mall
  • December 30, 2025
    NextWhat Advertising secures exclusive ONEVASCO contract