Who We Are
NextWhat Entertainment is the premier subsidiary of NextWhat Advertising, UAE’s fastest-growing outdoor advertising company. Leveraging over two decades of experience in events and entertainment, our Managing Director has curated and managed renowned artistes like Lucky Ali and Javed Jaffery. At NextWhat Entertainment, we specialize in orchestrating memorable experiences that resonate with audiences, leaving an indelible mark on the entertainment industry.
What We do
At Next Entertainment, we curate and execute exceptional events that leave a lasting impact. Whether you’re planning an unforgettable concert, a dream wedding, a high-profile corporate event, or a cutting-edge PR activation, we bring your vision to life with seamless execution and unmatched creativity. Our expertise in crafting tailored experiences ensures that every detail is meticulously managed, creating memorable moments for every audience.
Our Featured Events
Nextwhat Entertainment specializes in curating extraordinary events that captivate audiences and leave lasting impressions. Our diverse range of feature events includes
Founder & Managing Director, NextWhat Entertainment
Tanvir Shah
Born into a bureaucratic family, Tanvir Shah is a first-generation entrepreneur with a dynamic business acumen. A graduate of Mumbai’s prestigious Sydenham College of Commerce & Economics, Tanvir’s career began at The Times of India, where he excelled and laid the foundation for his entrepreneurial journey.
In 1992, he established his first business, guided by the mantra: “Think Big. Start Small. Grow Fast.” Over the past 30 years, Tanvir has successfully managed numerous concerts, product launches, and brand activations across India, Sri Lanka, and the UAE.
His decade-long management of Bollywood actor Javed Jaffery and singer Lucky Ali is a testament to his expertise and industry standing. Beyond his professional endeavors, Tanvir is an avid athlete and music connoisseur, finding balance between business and personal passions.














